PDA: Accessibility & EDI in Marketing

In this session, Angela Hursh will share practical principles for incorporating accessibility and equity, diversity, and inclusion fundamentals in promotional material. Learn how to strategically and intentionally create promotions that will engage all community members. You’ll leave this two-hour interactive session with a deeper understanding of the importance of this work, as well as tools to ensure your promotional materials meet accepted accessibility and EDI standards.

Participants will learn:

• How to identify effective strategies for codifying accessibility and EDI principles in library promotions.
• How to make digital and print promotions accessible to all community members.
• How to apply the principles of equity, diversity, and inclusion to promotions.
• How to value accessibility and EDI as a critical part of the overall library mission.