SCELC Vendor Day 2008: About Geographic Research, Inc.
SimplyMap is a web-based mapping application that enables users to quickly create professional-quality thematic maps and reports using powerful demographic, business, and marketing data. SimplyMap turns complex data into valuable information that is easily accessed through an innovative and user-friendly interface.
With SimplyMap, users can:
- Access thousands of demographic, business, and marketing data variables.
- Develop interactive thematic maps and export high-resolution images to word processing or presentation software.
- Select, sort, and compare data across multiple locations and build custom reports that can be exported to a spreadsheet for additional functionality.
- Explore historical census data to understand how regions change over time and use estimates and projections to analyze current and future trends.
- Make informed personal and business-related decisions. Questions like "what are the social and demographic characteristics of my neighborhood?" and "where should I locate my retail store?" are quickly answered with SimplyMap.
- Combine locations and search for areas based on specific criteria.
- Geographic Research partners with premier U.S. data providers to give SimplyMap users the most current demographic, business, and marketing data available. SimplyMap provides the following nation-wide data*:
- Demographic Variables: Population, Age, Race, Income, Ancestry, Marital Status, Housing, Employment, Transportation, Families, and more.
- Historical census data: including 1980, 1990 & 2000, plus current year census estimates and 5 year projections.
- Business Variables: Detailed Consumer Expenditure, Business & Employee Counts by Industry (by NAICS Code), Consumer Price Index, Quality of Life & Consumer Profiles, and Market Segments.
*Data for all geographies include census block-groups, census tracts, ZIP codes, cities, counties, states, and the entire United States.